The importance of having an online presence in today’s digital era cannot be stressed out enough. From Facebook to LinkedIn and Twitter, reading about how ‘social media is an important part of your marketing strategy’ has become a morning headline, yet to some, this might seem as a stressful burden to constantly upload and keeping in touch with your followers. Here is a short list on how to have an effective and less time-consuming social media activity.
Posting often is not necessary
You don’t have to post often and numerous times a day. Posting often may result in ineffective posts and your followers being fed up of your posts appearing on their feeds. You don’t have to force feed your services to the public out there. Your intention is to create a strong digital presence that makes people aware of it. Having the good product or service will make the public opt for it, not the often posts.
“Active” has a thousand different meanings
Being active means not having a dead social account. However, it doesn’t mean that you should spent 24hrs planning and writing blog posts. Despite the number of posts that occur every day, sometimes the typical entrepreneur might easily fall for the “constant-post-trap”. Keep a concise and effective approach. You’re not competing with everyone, if security is the industry you operate in, then establish a presence that when potential-clients search for a security firm, yours is the one that pops up.
Having social media accounts with high quality photos, videos and a solid profile is key in convincing a potential-customer to actually being one. Make sure your photos are of high resolution and have a professional and serious look.
More than just Facebook
Having numerous social accounts rather than just Facebook, has unprecedented benefits. Increased links to your website give better search ranking to your website and thus increasing traffic and audience. Having a follower on Instagram or Twitter, may not be the same one you have on Facebook. Different followers mean broader audience. Make sure you don’t stick to just Facebook.
Despite might seem stressful managing six accounts or more, in today’s digital era, applications exist that help the typical entrepreneur control all accounts with a centralized console.
Although social media can seem to be an untamed beast at first and overwhelming with information, keeping a targeted audience and end-goal is a key skill the account holder must have in order to make the social phenomenon an asset to his business.
BGMT is a multi-disciplinary firm offering accounting, taxation and advisory services to multi-tier business operating in various industries.
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