The importance of having an online presence in today’s digital era cannot be stressed out enough. From Facebook to LinkedIn and Twitter, reading about how ‘social media is an important part of your marketing strategy’ has become a morning headline, yet to some, this might seem as a stressful burden to constantly upload and keeping in touch with your followers. Here is a short list on how to have an effective and less time-consuming social media activity.
Posting often is not necessary
You don’t have to post often and numerous times a day. Posting often may result in ineffective posts and your followers being fed up of your posts appearing on their feeds. You don’t have to force feed your services to the public out there. Your intention is to create a strong digital presence that makes people aware of it. Having the good product or service will make the public opt for it, not the often posts.
“Active” has a thousand different meanings
Being active means not having a dead social account. However, it doesn’t mean that you should spent 24hrs planning and writing blog posts. Despite the number of posts that occur every day, sometimes the typical entrepreneur might easily fall for the “constant-post-trap”. Keep a concise and effective approach. You’re not competing with everyone, if security is the industry you operate in, then establish a presence that when potential-clients search for a security firm, yours is the one that pops up.
Having social media accounts with high quality photos, videos and a solid profile is key in convincing a potential-customer to actually being one. Make sure your photos are of high resolution and have a professional and serious look.
More than just Facebook
Having numerous social accounts rather than just Facebook, has unprecedented benefits. Increased links to your website give better search ranking to your website and thus increasing traffic and audience. Having a follower on Instagram or Twitter, may not be the same one you have on Facebook. Different followers mean broader audience. Make sure you don’t stick to just Facebook.
Despite might seem stressful managing six accounts or more, in today’s digital era, applications exist that help the typical entrepreneur control all accounts with a centralized console.
Although social media can seem to be an untamed beast at first and overwhelming with information, keeping a targeted audience and end-goal is a key skill the account holder must have in order to make the social phenomenon an asset to his business.
In today’s digital era, the word social media is a term everyone is familiar with. From youngsters born naturally to it, to adults that no matter what, had to learn and exploit the vast and never-ending capabilities of such media platform. Apart from the “keeping in touch with friends” part of social media, posting of travelling photos, or the sharing of an adrenaline fueled video, the phenomenon is a reliable, cheap and efficient way for businesses to keep in touch with its customers.
Media outlets and space in general, were always a marketing target for companies and businesses, but social media revolutionized the meaning of broadening customer reach. In today’s world, there is no denying that we are overly-attached to our phones, and constantly want to know what Mr. Adventure-next-door is up to and where is he visiting next. This constant feed of wanting something new has created a new opportunity for businesses to broaden their reach and boost their sales. Having people always looking for something is an excellent opportunity for the company to fit in that five-second pitch sentence and a striking photo that attracts the eye of the scrolling junkie.
Even-though the seeker behind the screen might not be actually looking to purchase the product or service, such advert can result in two possibilities, either he/she will keep your company in mind to exploit when they will actually seek to obtain such service or product, or otherwise, should the company make excellent use of its five second window, a "need" might arise, intriguing the client to come forward and start asking questions. Either way, social media advertising increases not only the reach and audience of the product or service, but also improves the probability, of turning potential customers into actual ones.
Consequently, social media is the first environment in which a business should establish its presence in, as this develops the business's social reach with potential customers as well as its customer base. Putting your product out there for the world to see has become so easy, that can be done only with the click of a button.
BGMT is a multi-disciplinary firm offering accounting, taxation and advisory services to multi-tier business operating in various industries.