 Social media evolutionised the methods of how businesses engage their audience. In today’s digital era, the word social media is a term everyone is familiar with. From youngsters born naturally to it, to adults that no matter what, had to learn and exploit the vast and never-ending capabilities of such media platform. Apart from the “keeping in touch with friends” part of social media, posting of travelling photos, or the sharing of an adrenaline fueled video, the phenomenon is a reliable, cheap and efficient way for businesses to keep in touch with its customers.
Media outlets and space in general, were always a marketing target for companies and businesses, but social media revolutionized the meaning of broadening customer reach. In today’s world, there is no denying that we are overly-attached to our phones, and constantly want to know what Mr. Adventure-next-door is up to and where is he visiting next. This constant feed of wanting something new has created a new opportunity for businesses to broaden their reach and boost their sales. Having people always looking for something is an excellent opportunity for the company to fit in that five-second pitch sentence and a striking photo that attracts the eye of the scrolling junkie. Even-though the seeker behind the screen might not be actually looking to purchase the product or service, such advert can result in two possibilities, either he/she will keep your company in mind to exploit when they will actually seek to obtain such service or product, or otherwise, should the company make excellent use of its five second window, a "need" might arise, intriguing the client to come forward and start asking questions. Either way, social media advertising increases not only the reach and audience of the product or service, but also improves the probability, of turning potential customers into actual ones. Consequently, social media is the first environment in which a business should establish its presence in, as this develops the business's social reach with potential customers as well as its customer base. Putting your product out there for the world to see has become so easy, that can be done only with the click of a button.  What is Search Engine Optimisation In today's digital world, advertising has become more technical and sophisticated. One hears many words involving digital creations to market and establish the business' online presence. From websites, to promotions to online redeemable vouchers and SEOs, one is literally lost for words when describing the online advertising business. But what is SEO? At first glance SEOs, or better, Search Engine Optimization, might look really difficult and complicated, yet when reviewed in detail, it is not that complicated. SEO is the technicality and technique of making your online presence more reachable to the general public. For understanding purposes, when one types YouTube on a search engine, like Google, the first website that prompts up is that of YouTube.com. This result occurs thanks to the process of SEO. But how does this work? Putting it simply, SEO uses search engines' criteria and regulations to optimise and favors the feature of your website and online marketing. Recently, google has introduced the penalization to websites having heavy advertisements present on their page. However, if a website does not have to much content, a search engine does not consider it as a "true" website, and consequently does not feature your website leaving your creation invisible ti the general public. SEO creates a balance between "true" and "spam" websites, allowing the search engine to list you its search criteria. The optimization process also drills further to provide your business with the ideal audience. For example Business Global is involved in the provision of marketing and administrative services, thus an SEO process includes tags on the website having marketing, administration, secretarial, digitization, branding amongst others. Consequently, when an individual types marketing services, administration services or any of the tags, Business Global is featured as one of the websites offering this service. This process, although may seem complicated, in principle, is relatively simple, and in today's digital era it is a must-be-done process for businesses to prove their digital presence and attract the digital public. Combining such process with a strong effective marketing campaign, SEOs are responsible for the incline in customer database and naturally a driver to increased sales.  Search engine optimisation is crucial in today's digital era |
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