BGMT
  • Home
  • About Us
  • Services
  • Resources
    • Taxation in Malta
    • Maltese Companies
    • Malta Residence Programme
    • VAT benefits on Yacht Registrations
    • Compliance Calendar >
      • Self-Employed
      • Companies
  • News
  • Contact Us

The Importance of Social Media to Businesses

26/6/2017

Comments

 
Social Media Icons
Social media evolutionised the methods of how businesses engage their audience.
In today’s digital era, the word social media is a term everyone is familiar with. From youngsters born naturally to it, to adults that no matter what, had to learn and exploit the vast and never-ending capabilities of such media platform. Apart from the “keeping in touch with friends” part of social media, posting of travelling photos, or the sharing of an adrenaline fueled video, the phenomenon is a reliable, cheap and efficient way for businesses to keep in touch with its customers.

Media outlets and space in general, were always a marketing target for companies and businesses, but social media revolutionized the meaning of broadening customer reach. In today’s world, there is no denying that we are overly-attached to our phones, and constantly want to know what Mr. Adventure-next-door is up to and where is he visiting next. This constant feed of wanting something new has created a new opportunity for businesses to broaden their reach and boost their sales. Having people always looking for something is an excellent opportunity for the company to fit in that five-second pitch sentence and a striking photo that attracts the eye of the scrolling junkie.

Even-though the seeker behind the screen might not be actually looking to purchase the product or service, such advert can result in two possibilities, either he/she will keep your company in mind to exploit when they will actually seek to obtain such service or product, or otherwise, should the company make excellent use of its five second window, a "need" might arise, intriguing the client to come forward and start asking questions. Either way, social media advertising increases not only the reach and audience of the product or service, but also improves the probability, of turning potential customers into actual ones.

Consequently, social media is the first environment in which a business should establish its presence in, as this develops the business's social reach with potential customers as well as its customer base. Putting your product out there for the world to see has become so easy, that can be done only with the click of a button.
Comments

What is SEO, and its key role in today's digital era.

21/6/2017

Comments

 
SEO in BusinessWhat is Search Engine Optimisation
In today's digital world, advertising has become more technical and sophisticated. One hears many words involving digital creations to market and establish the business' online presence. From websites, to promotions to online redeemable vouchers and SEOs, one is literally lost for words when describing the online advertising business. But what is SEO?

At first glance SEOs, or better, Search Engine Optimization, might look really difficult and complicated, yet when reviewed in detail, it is not that complicated. SEO is the technicality and technique of making your online presence more reachable to the general public. For understanding purposes, when one types YouTube on a search engine, like Google, the first website that prompts up is that of YouTube.com. This result occurs thanks to the process of SEO. But how does this work?

Putting it simply, SEO uses search engines' criteria and regulations to optimise and favors the feature of your website and online marketing. Recently, google has introduced the penalization to websites having heavy advertisements present on their page. However, if a website does not have to much content, a search engine does not consider it as a "true" website, and consequently does not feature your website leaving your creation invisible ti the general public. 

SEO creates a balance between "true" and "spam" websites, allowing the search engine to list you its search criteria. The optimization process also drills further to provide your business with the ideal audience. For example Business Global is involved in the provision of marketing and administrative services, thus an SEO process includes tags on the website having marketing, administration, secretarial, digitization, branding amongst others. Consequently, when an individual types marketing services, administration services or any of the tags, Business Global is featured as one of the websites offering this service.

This process, although may seem complicated, in principle, is relatively simple, and in today's digital era it is a must-be-done process for businesses to prove their digital presence and attract the digital public. Combining such process with a strong effective marketing campaign, SEOs are responsible for the incline in customer database and naturally a driver to increased sales.

Search Engine Optimisation
Search engine optimisation is crucial in today's digital era
Comments

An insight into Financial Marketing and how it is operated.

20/6/2017

Comments

 
View my profile on LinkedIn
Comments

    Author

    BGMT is a multi-disciplinary firm offering accounting, taxation and advisory services to multi-tier business operating in various industries. 

    Archives

    October 2020
    March 2020
    August 2019
    June 2019
    January 2019
    July 2018
    March 2018
    August 2017
    July 2017
    June 2017

    Categories

    All
    Announcements
    Corporate Services
    Insights
    Marketing
    Regulations
    Search Engine Optimisation
    Social Media
    Virtual Financial Assets

    RSS Feed

    View my profile on LinkedIn
Latest News & Updates
Malta Budget 2021 - An Overview
October 20, 2020
Financial aid packages - A Recap
March 25, 2020
COVID-19 Measures
March 23, 2020
VAT on Yacht Leasing Guidelines - 2019
​
May 3, 2019
Our Services
Business Corporate Consultation
Management consultancy
Accounting Services
Tax Advisory
Aircraft Applications
Yacht Registration
More
    Stay in the loop
    Enter your email address
Sign Up

© COPYRIGHT BUSINESS GLOBAL MALTA. ALL RIGHTS RESERVED.
Terms of Use
Privacy Policy
  • Home
  • About Us
  • Services
  • Resources
    • Taxation in Malta
    • Maltese Companies
    • Malta Residence Programme
    • VAT benefits on Yacht Registrations
    • Compliance Calendar >
      • Self-Employed
      • Companies
  • News
  • Contact Us